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Trade Marks

A registered trade mark is a valuable asset to any business. Trade marks act as a badge of origin to indicate that the goods or services originate from that trader. They should uniquely identify that trader and distinguish that trader from others.

A great trade mark generates emotion and need when viewed by consumers.

Emotion drives the buying decision:

  • The buying decision may be driven by envy, where a person is driven by the emotion of being envious of others or becauase they want others to be envious.
  • The buying decison may be driven by budget. Consumers will by a lower value product driven by the desire to budget.

Effective branding creates and drives that emotion so that once the trade mark is known, the trade mark itself generates the emotional cue to buy.

We offer a fixed fee trade mark filing service. Register your trade mark rights today.

While the process of trade mark registration may look simplistic or easy, there are complexities in obtaining trade mark rights.  It is also important to conduct due diligence via a trade mark clearance to use and register search before starting use to ensure you do not infringe the rights of other traders. 

Read our top Trade Mark tips.

You should engage a specialist intellectual property law firm for trade mark registration and protection to ensure your  trade mark is registered correctly and enforceable.

Using a registered trade mark attorney is crucial for all aspects of trade mark applications and registrations. EAGLEGATE Lawyers not only can advise you regarding the use and registration of the proposed trade mark but we can help you oppose third-party trade mark applications, advise on trade mark infringement and provide trade mark portfolio management strategies.

If you want to safeguard your reputation and brand, you must protect your brands from people who may seek to dishonestly reap the advantages of your hard work.

EAGLEGATE Lawyers is a leading Intellectual Property Law firm specialising in all aspects of IP law in Australia. We are a team of award-winning lawyers with more than a decade of experience in trade mark registration, asset protection and trade mark infringement matters. We are committed to providing high-quality legal advice on Australian trade mark commercialisation and registration that is tailored to your business needs.

What is a Trade Mark

Trade marks act as a badge of origin for products or services. A trade mark indicates to consumers the origin of your goods and services and the quality of those goods and services. It is vital that you commercialise your brand in a way that teaches consumers to think of you when they hear or see your brand name. It needs to distinguish you and your goods and services from those of others.

Traders are often tempted to adopt descriptive words when adopting a brand because descriptive terms instantly indicate to consumers what goods or services the trader provides. However, adopting descriptive terms as a brand name can also be detrimental as descriptive terms can be legitimately used by others, so the brand name has less chance of being distinctive to the trader and harder to protect.

We help you protect your brand.

Trade mark registration is based not only around the mark itself but its statement of goods or services. If the statement of goods and services is incorrect or doesn’t properly cover what products or services you provide, your mark may not protect your brand and it may be removed for non-use.

Seek advice from our trade mark attorneys before applying to register your mark.

Book a free 30 minute consultation with us today.

Trade Mark Lawyers providing trade mark registration, commercialisation and enforcement services

Hiring the right lawyer is a crucial decision that can permanently change your future. Whether you are an individual, small business owner or national company, finding a licensed, qualified and experienced lawyer for your trade mark requirements (to register, commercialise and protect your trade mark and brand rights) is important.

EAGLEGATE Lawyers is proud to offer legal advice for trade mark registration, commercialisation and enforcement. We advise clients in a broad range of industries, always keeping our client’s business objectives in mind. Our experience and expertise in Intellectual Property are unparalleled.


Our Trade Mark Services:

Our Trade Mark Legal Services include:

Whenever and wherever necessary, our team protects your business interests and defends your most valuable assets.

We don't back down from a legal fight and our trade mark lawyers have substantial litigation experience. We protect our clients from those who wish to trade on our client’s reputations.


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At EAGLEGATE Lawyers, our team has extensive training to help you with all aspects of trade mark law. From protecting your brand or other intellectual property from counterfeiting, and securing you nvestment in technology and intellectual property, we have the experience and knowledge to protect client’s brands. Our team includes the best names in the industry who deliver high-quaity services at competitive rates.

Need Trade Mark Law advice? Contact us today for a free initial consultation and expert legal advice. We’d be happy to help you develop and implement a trade mark strategy.

Our Approach

A business’s long term success relies on its ability to differentiate and protect its products/ services/ offerings from competitors. Our specialist trade mark lawyers have the knowledge and experience needed to help clients face trade mark challenges and overcome them. We can assist with registering a unique trade mark, researching use of other marks for trade mark clearance searches, drafting a “cease and desist” letter against a business using your trade mark, ownership investigations, or trade mark licensing. 

No two cases are the same and we don’t believe in offering cookie-cutter solutions. We sit down with you to understand your business goals, research use and registration of your trade mark of interest and based on the findings take proactive steps to register and protect your brand. We can also draft trade mark licences and agreements to commercialise and protect your brand. We offer quality, cost-effective services so that you can focus on the things you do best.

What’s more, we offer a free initial consultation to discuss your desired outcomes and devise a legal strategy for you. For all your trade mark queries, contact us today. Feel free to book a meeting with us, send us an email or give us a call.

Why EAGLEGATE Lawyers?

There are many reasons to choose us for comprehensive Trade Mark advice in Australia:

  • We have over two decades of combined experience in IPR and trade mark law.
  • We have represented clients in a broad range of industries including technology companies, production companies, eCommerce businesses, medical suppliers, etc.
  • We have resources at our disposal to help our clients navigate the ever-evolving world of IP law.
  • We give clients a significant competitive advantage in their market and deliver the highest quality service to customers.
  • We offer effective communication and we respond to your phone calls and emails in a timely fashion.